We have built a recognized brand from scratch within six months by thoughtfully planning and diligently executing a strategy of education, mobilization, media, and facetime with legislators. We achieved earned media placements in NY Daily News, Crain’s Business, Politico, City Limits, Amsterdam News, and more. Our social media campaign was viewed by an audience upwards of 500,000 social media users. We leveraged relationships for press conferences that received media coverage. We have also engaged in a radio campaign by securing spots on radio broadcast from Harlem to Brooklyn. Along the way we have created partnerships with skills training organizations that have already began producing powerful testimonies.